Activations
Event, promoters, opening ceremony
Hospitality Services
Hospitality, hotel, F&B, transportation, guide, excursion
Marketing
Social media, influencers, web design, SEO, PR, OOH
Data & RSVP Management
Invitation, data base, call center
Design & Build
Retail, pop-up, exhibition stand, showroom
Stage & Equipment
Concert, AV
Sweet Palette
Date
2024 .11
Client
aT Center
TIDE Solution conceptualized and designed the key visuals for Sweet Palette, embodying the theme A Fusion of Flavors and Culture. This remarkable event celebrated the rich diversity of Korean desserts in the UAE, blending vibrant flavors and traditions into a unique cultural masterpiece through collaboration with nine local and Korean brands. Over four days, Sweet Palette drew more than 20,000 attendees and achieved exceptional social media virality. The event’s success extended well beyond its desert pop - up venue, leaving a lasting impression on all who experienced it.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
A.Virtual Gitex Stand & Digital Marketing
Date
2024.10-11
Client
A.Virtual
We elevated A.Virtual’s presence at GITEX 2025 by building their brand identity, from analysis and strategy to creative execution. Our team designed an immersive, branded booth that showcased their innovative nano -technology while fostering meaningful connections with visitors. To amplify their message, we developed and executed a comprehensive influencer marketing strategy. By integrating pre -event, live -event, and post -event campaigns, we helped A.Virtual achieve exceptional engagement, driving brand awareness and positioning them as a leader in the MENA market.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
Busan Festa
Date
2024.09
Client
Busan Global City Foundation
A cultural delegation from Busan visited the event to present traditional performances such as Taekwondo and Samulnori. Tide Solution organized and managed the festival, which featured K -pop dance performances, a quiz show about Busan, and activities designed to foster cultural exchange between the UAE and Busan through Korean Wave culture.
The event attracted a total of 2,311 attendees, and the Busan logo was projected onto the venue's building façade, creating a unified and cohesive landscape throughout the festival.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
Costal Connect
Date
2024.09
Client
aT Center
Tide Solution developed the concept and design for the Korea Seafood Summit 2024, named COSTAL CONNECT, and prepared dishes featuring Korean seafood.
The event was graced by the attendance of many VIPs and influencers, including the Ambassador of the Republic of Korea to the UAE. A total of 64 buyers engaged in consultations to purchase Korean seafood products.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
NIPA Gitex Stand
Date
2024.10
Client
NIPA, The Welcome
Tide Solution has constructed the NIPA booth and managed the stage at GITEX for two consecutive years. The NIPA booth showcased South Korea's advancements in AI, IoT, and cybersecurity through interactive displays and live demonstrations, promoting global tech collaboration.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
Seoul My Soul
Date
2024.05
Client
UNUS / STO
“Soul My Seoul” in 2024, held in Dubai and executed by TIDE, is a cultural celebration of Seoul’s vibrant spirit. The event showcases a blend of traditional and contemporary Korean performances, along with interactive exhibits and culinary delights.
It serves as a cultural bridge, connecting Dubai’s diverse audience with the essence of Korean culture.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
K-Content Expo in UAE, Convention
Date
2023.11
Client
KOCCA (CJENM & IDUS)
The TIDE team implemented a 14-day Korea Brand activation plan, featuring a two-week exhibition showcasing Korean games, fashion, animation, and music content. TIDE oversaw all operational aspects, including promoter training, giveaways, logistics, and storage services for the exhibitions.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
K-Content Expo in UAE, Concert
Date
2023.11
Client
KOCCA (CJENM & IDUS)
Our team successfully executed the inaugural KPOP event at the largest indoor venue, Coca-Cola Area. As a comprehensive service provider, we managed all aspects of the event for our client, from venue contracting and ticketing to stage construction, manpower operations, artist hospitality services, and PR and marketing efforts.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
KSA VVIP VISIT in
King Saud University & The Garage
Date
2023.10
Client
Ministry of Education & Ministry of Science and ICT, S.Korea
During his state visit to Saudi Arabia, South Korean President Yoon Suk Yeol visited King Saud University and The Garage, a startup accelerator in Riyadh, to boost economic and technological cooperation. Tide designed and built the stage and managed manpower for the VIP events.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
Qatar Horticultural EXPO 2023
Date
2023.10
Client
Qatar EXPO, SigongTech
Singong Tech and TIDE Solution provided advanced AV solutions, including immersive video displays and interactive installations, to enhance the visitor experience and showcase Qatar’s sustainability and modern agriculture innovations. The TIDE team installed and maintained all AV equipment.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
NIPA Gitex Stand
Date
2023.10
Client
NIPA, The Welcome
The NIPA stand at GITEX 2023 showcased South Korea’s advancements in AI, IoT, and cybersecurity with interactive displays and live demonstrations, promoting global tech collaboration. Tide Solution constructed the exhibition stand and managed the stage with an AV system for the 5-day event
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
NOK Grand Opening
Date
2023.10
Client
NIPA, The Welcome
NOK Beauty, a premier Korean skincare select shop, opened its flagship store in Yas Mall, Abu Dhabi, on October 1. Tide managed the opening ceremony, which included a ribbon-cutting event, a Polaroid camera activity, and a Korean tea experience
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
IT Global Challenge
Date
2023.10
Client
LG
In 2023, LG Electronics hosted the Global IT Challenge for Youth with Disabilities in Abu Dhabi, featuring participants from 15 countries to enhance their IT skills. The event highlighted LG’s Universal UP Kit for accessible home appliances, with Tide managing all IT works at the venue.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
Medical Korea 2023 in UAE
Date
2023.10
Client
KHIDI
The Medical Korea 2023 event in Abu Dhabi, which showcased South Korea’s advancements in AI and digital health technologies, featured an exhibition designed and built by TIDE Solution. This collaboration aimed to enhance the interaction between South Korean innovations and UAE healthcare professionals.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
Wave Connection
Date
2023.10
Client
aT Center
Tide Solution developed the concept and design for the Korea Seafood Summit 2023, named WAVE CONNECT, and prepared dishes featuring Korean seafood. Additionally, Tide conducted marketing efforts and managed invitations for potential buyers, enhancing the event’s visibility in the UAE market.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
LG XBOOM 360 Influencer Marketing
Date
2023.01
Client
Badaya Camp & Cafe
TIDE collaborated with influencers in KSA, Turkey, and the UAE to promote LG’s new XBOOM 360 speaker, highlighting its 360 surround sound feature.
They created a viral video series for Instagram Reels, showcasing various scenarios where the speaker could be used, such as home gatherings and outdoor events, effectively boosting its social media presence.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
Badaya Camp Grand Opening
Date
2022.11
Client
Badaya Camp & Cafe
TIDE proposed a unique concept for the opening ceremony of a desert camp, featuring a house DJ party with social media influencers. The TIDE team designed the stage with a red carpet theme set in the desert.
Zoffer Safety Driver and Hellobell participated as sponsors, adding to the event’s appeal and ensuring smooth operations.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
Korea :
Cubically Imagined
Date
2022.11
Client
KOCCA
The “Korea: Cubically Imagined” exhibition, held at the Art Centre in Mall of the Emirates, Dubai, from November 16 to 30, 2022, showcased Korean culture through immersive 3D virtual reality and multimedia displays. Highlights included a VR performance of BTS’s “Permission to Dance on Stage – Las Vegas” and scenes from Bong Joon-ho’s “Parasite.” TIDE arranged an MOU ceremony with UAE companies to promote the content and managed the 14-day event, including the opening ceremony, K-Pop dance performances, and influencer marketing.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
K-Food Fair 2022
Date
2022.11
Client
KOCCA
The K-Food Fair 2022 in Dubai was a significant event held at the Samaya Ballroom, Ritz Carlton DIFC, on November 8-9, 2022. Organized by the Korea Agro-Fisheries and Food Trade Corp. (aT Center), this B2B event connected over 30 major Korean food producers with key regional distributors from the Middle East. TIDE Team managed all event operations, including food tasting sessions, a stamp event, influencer live streaming, and an MOU ceremony.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
SGI Grand Opening
Date
2022.10
Client
Seoul Guarantee Insurance
In 2022, Seoul Guarantee Insurance (SGI) opened its first overseas subsidiary, SGI MENA, in Dubai to expand its reinsurance operations in the Middle East and North Africa. Tide Solution designed and executed the opening ceremony at DIFC, featuring a golden sand ceremony to symbolize success in the region.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
KITE Concert 2022
Date
2022.10
Client
KOCCA, KCC
The KITE concert in 2022, titled “KITE: K-POP in the Emirates,” was held on October 2 at The Agenda in Dubai Media City. Organized by KOCCA and KCC UAE, it featured South Korean artists Rain and Heize. TIDE designed and built the stage, provided manpower, K-pop dance performers, and the MC.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
Dining with KATS
Date
2022.10
Client
KATS, Hyundai MOBIS
In November 2022, Abu Dhabi hosted the ISO committee to elect the next chairman, with a significant gala dinner show held just before the election. TIDE proposed a simple magic show to influence the ISO commissioners in favor of the Korean candidate, inspired by a famous Korean magician who had performed a similar act at a government summit. TIDE successfully delivered the performance, and the Korean candidate was elected as the next ISO leader. TIDE also designed and built the stage, managing all the programs for the event.
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
More Works
2017
Jeju Tourism Presentation in Dubai
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2017
Korean Tourist Destinations Online Promotion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2017
KTO Tourism Videos
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2017
Korean Tourism Arabic Brochure Production
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2018
Zayed University Korean Day
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2018
NEXT Content Conference Dubai
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2018
DISCOP Dubai
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2019
Korea MICE Night
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2019
Brand K Exhibition
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2019
SEA EXPO - Korea Pavilion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2019
Korean Drink Promotion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2019
Lotte Hotel Booth - (ATM)
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2019
Samsung Dubai Mall Video Production
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2019
Korea Brand and Content EXPO
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2020
Korean Ginseng Promotion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2020
JTTX - (KTO Booth)
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2020
K-Food Promotion - Video Production
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
MOTB - Korean Consulate
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
ToryComics Launch
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
KITE - KTO Stand
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
KITE Concert
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
K-Seafood Global Week
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
K-Collection with MINICON
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
K-Food Event at Korean Pavion - EXPO 2020 Dubai
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
K-Food Franchise and Webinar
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
Korean Drink Promotion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
Korean Vegi-meat and Omija Drink Promotion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
K-Food and Lifestyle
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2021
Ajman University - Korean Consulate LED Donation Ceremony
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
First Lady Book Donation Ceremony
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Korea Travel Night
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Korean Week at EXPO
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Korea Innovation Fair
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Gulfood - Korea Pavilion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
SEA EXPO - Korea Pavilion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Riyadh Travel Fair – Korean Pavilion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Miracle K-Food Project
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Noon Grocery K-Food Promotion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
K-Food Workshop
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Dining with KATS
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
K-Food Booth at KITE 2022
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
KITE Concert 2022
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
SGI MENA Office Opening
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
SGI Grand Opening Ceremony
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Goodness Festival
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
K-Food Fair 2022
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Korea: Cubically Imagined Dubai
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
LG XBOOM 360 Influencer Marketing
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Badaya: The Beginning
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2022
Qatar World Cup - Korea Pavilion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
IT Global Challenge
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
Qatar Horticultural EXPO 2023 - Qatar Pavilion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
K-Travel Festa in Saudi Arabia 2023
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
NOK Beauty Opening Ceremony
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
NIPA Gitex
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
KSA VIP VISIT
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
Waveconnect Seafood Night
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
Medical Korea in UAE
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
K-Content EXPO in UAE
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2023
SOS Episode 2
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2024
Badaya: The Beginning
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2024
Gulfood - Korea Pavilion
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2024
Badaya Meditation Retreat
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment
2024
Seoul My Soul
Activations
Marketing
Design & Build
Hospitality Services
Data & RSVP Management
Stage & Equipment